Every business with a physical space should count customer traffic in order to see the bigger picture of what is going on in their business. Whether you are a shopping center, retail chain, museum, library, sporting venue, bank, restaurant or other… People Counting data will help you make well informed decisions about your business.
Benchmarking businesses, figuring out the conversion rate for each spot to see the real performance, efficiently allocating your staff according to hourly visitor traffic will create value in terms of revenue, profit and efficiency.
Benefits of people counting
Real Time People Counting
Count the number of people entering, exiting and passing by your store in real time.
Calculate the conversion rates of each store by knowing how many of your customers generate your sales.
Benchmark high-performing stores and optimize your lowest performing stores to reach their performance.
Discover your power hours in which your stores generate most traffic, and have biggest sale opportunities.
Optimize staff operation in accordance to the number of visitors and their needs within your stores during power hours.
Purify your conversion rate by consolidating groups of visitors, families and couples as 1 potential buyer.
Uses of people counting in different industries
Retail stores are dynamic environments with ever-changing customer behavior so people counting is vital for retailers for them to know the exact number of visitors, the exact number of visitors that turned into buyers and their optimal number of staff to customer ratio to maximize customer satisfaction.
Libraries and museums
Libraries and museums rely on government funding, In order to receive the necessary amount of grants, they need to be able to accurately judge their footfall. With people counting data, they will be able to know how many people visit the premises. Hence, they can receive their government grants accordingly.
Airports are one of the busiest and most dynamic places in the world.The most important aspect for airports is to allocate staff accordingly, so people counting information is crucial for them to know exactly how many people come in and out and also at the security check lines.
A supermarket’s goal is to turn all visitors into frequent buyers. With people counting data, supermarkets will know how many visitors they get and how many they converted into buyers. People counting information also helps with staff allocation to maximize customer satisfaction.
Shopping Malls draw lots of visitor traffic; not only because of shopping opportunities, but also for entertainment value. With people counting, you will be able to see which areas are most crowded and attractive, thus, shape your marketing attractions and planning accordingly.
Events and exhibitions
Events and expos are important grounds to make lasting impressions and present their products and services. With people counting, sponsors and owners know the exact number of visitors, peak hours and staff allocation accordingly with the number of visitors.
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